Bad Biwi was born from the untold stories of women who challenge the norms and expectations placed upon them. Founded by a ‘good wife’ for those who get a bad rep.

Our collections are designed for the modern woman who navigates the complexities of both heritage and place in a fast-paced, contradictory, society.

In many cultures, women are expected to fit into a certain mould: in line with expectations that aren't your own. But what happens when those unwritten rules are challenged? That’s where Bad Biwi comes in. Our brand is a silent protest against the old-fashioned stereotypes that try to define us.

Our products empower women to express themselves. We are a brand that celebrates womanhood – a brand for those who dare to live beyond tradition, and for those who believe that confidence is the most beautiful thing you can wear. Bad Biwi is here to make a statement, one that says being a good biwi doesn’t only mean following the rules. It means rewriting them.