Bad Biwi was born from the untold stories of women who dared to challenge 'the norm' and rebel against cult behaviour designed to oppress women.

Our collections are designed for the modern woman who navigates the complexities of both heritage and place in a fast-paced, contradictory, society.

In many cultures, women are expected to fit into a certain mould: in line with expectations that aren't their own. Every so often a Badass comes along to rewrite and challenges the unwritten rules. That’s where Bad Biwi comes in - to rescue the feminine spirit that will not be bound by tainted traditions.

We are an Empire built on an Ideology that loves tradition, culture & celebrates Womanhood – without obligations - for those who dare to live beyond stereotypical narratives, and for those who believe that confidence & self-worth is the most beautiful thing you can wear.